Again, people might have found this odd or even frivolous for a charity focused on providing relief in dire circumstances. Some people were asked for contributions directly, while others were asked to donate by voting for whether they liked chocolate or vanilla best. My co-authors and I then did a similar experiment requesting online donations to the American Red Cross. The result was striking: Tips more than doubled. Other customers instead saw two jars and a small sign asking “Cats or dogs?” and indicating which jar stood for which choice. When some customers paid for their coffee, they encountered the café’s normal tip jar. To demonstrate this, some colleagues (Jacqueline Rifkin and Katherine Du) and I conducted some experiments. Some might get confused, or hate both options, and so not give at all.īut it turns out that this can actually increase tipping - and donations. After all, what do pets have to do with whether or not a barista deserves to be tipped? One might even suspect that this strategy would turn some customers off. (Employees simply split the proceeds from both jars as they would the money from one.) As people tip, they also get to vote, dropping their bills or coins in the container representing the answer they prefer. Instead of putting out one jar for customers to drop cash in, they offer two, each with a different label, and ask a question (e.g., Cats or dogs? Chocolate or vanilla? Mets or Yankees? Star Wars or Star Trek?). Give People a ChoiceĪt some cafés, waitstaff have a cool strategy for encouraging tips. How can they increase donations? Here are three research-backed ways to do it. Most charities are underfunded, and the pandemic has only exacerbated the problem. Unfortunately, many organizations don’t get what they need. Indeed, in the United States, nearly one-third of annual charitable contributions are made in December, a third of them in the last three days of the year. ![]() They want us to spread the holiday cheer (and secure end-of-year tax-deductions) by spending just as much on Giving Tuesday donations as we do on Black Friday and Cyber Monday purchases. As the flood of requests filling our inboxes and social media feeds in recent weeks illustrate, charities and nonprofits are all asking for help. ![]() ‘Tis the season for giving - and not just the items on your loved ones’ wish lists.
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