Like all investments of value, a successful campaign takes time. You can also check out Yelp Connect, which lets you create posts and share updates about your business that get promoted automatically by Yelp. You can purchase Page Upgrades a la carte, or bundle them into your Yelp Ads budget. These paid features complement Yelp Ads-they visually enhance the look of your Yelp Page and assist in converting potential customers. You can also consider Page Upgrades like Call to Action, Portfolio, Business Highlights, Logo, and more. Be sure to take advantage of all the free tools, like adding unlimited photos, noting special holiday hours, and responding to reviews. ![]() ![]() Start with the basics: your location or service area, your hours, and the best way to get in touch with you. The more details you provide on your page, the faster potential customers learn what you have to offer so they can decide to do business with you. Once people click through to your page from your ad-or they happen to arrive there organically-you want to be sure your information is accurate and complete. Yelp Ads help businesses reach more potential customers through more prominent exposure. The Yelp Ads team can also help you with recommendations on how to determine your budget. You can make changes when you want and as often as you want. You can strategically adjust your budget to specific needs and goals, like increasing your spend when you’re in growth mode and scaling back when you’re tighter on funds. That said, your return on investment does depend on how much you put into it, so be sure you set a budget that puts you in a position to make the investment worth it. For example, if you’re a landscaper and looking for more calls during the warmer months, you can easily increase your monthly ad budget during the month of April to drive more spring and summer traffic to your page. These flexible monthly budgets don’t require a long-term commitment and allow you to adjust your spend based on your business needs. Advertisers pay on a cost-per-click basis based on a monthly max budget that you set when you sign up. No matter what business budget you have, your spending strategy with Yelp Ads is completely up to you. Some businesses serve larger areas and want to cast a wide net while others want to focus on customers very close to their business’s location. You can geo-target your ad to be displayed in the radius of your choice around your business location, allowing you to better target your audience (radius options vary per business category). Location-based targeting allows you to determine how far away you want your ad to be shown. Note that you can also exclude keywords after purchase (recommended only if there are adjacent keywords for services you don’t offer). This helps your business listing appear for searches that are most relevant. You can also take advantage of keyword boosting which allows you to boost important keywords and Yelp will try to show ads with those keywords more often. That means advertisers never have to guess at which keywords may be most responsive. The Yelp Ads platform automatically targets people who show an interest in a business like yours, based on factors like where they are searching, what they are searching for, and what kind of business you’re in. You can test different combinations, or if you’re not sure what image to use, you can let Yelp’s machine-learning algorithm find what photo will be most impactful.
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